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Why Should a Company Use Social Media?

Whether you’re a B2C or B2B business, there are many benefits to social media marketing. Not only can you reach new customers and expand your reach, you can also showcase your brand values and employee stories. Social media allows you to create an emotional connection with your audience. Eighty-nine percent of marketers consider social media to be important to their marketing strategy. YouTube garners 1 billion hours of video views every day.

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Almost every business is driven by customer loyalty. And customer satisfaction goes hand-in-hand with brand loyalty. Using social media to develop a relationship with your customers, you can use it to build brand loyalty. Most people see social media platforms as a form of customer service, and it is not surprising that the millennial generation is the most loyal group of customers. Born between the 1980s and early 2000s, millennials represent the largest generation in the US and are poised to take over the market.

Despite its many benefits, social media marketing is not without risks. Businesses need to evaluate the benefits and risks of using social media for business before making the decision to use it. As with anything, however, a business should be aware of the risks involved. If the benefits outweigh the risks, social media for business is a great idea. Make sure you take your time and choose your social media strategies wisely.
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