So, what kind of businesses need a social media manager? The answer is varied, but they all have the same need: a strategy to increase brand exposure. Social media managers should understand how to maximize the use of new platforms. For example, they should be familiar with the Reels and Shops feature on Instagram, which launched late last year. Then, they should know how to change the content and campaign objectives accordingly.
A social media manager will be able to manage a wide variety of channels, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. In addition to the main channels, they may also manage various micro-blogging sites, such as YouTube, SnapChat, and TikTok. Since these platforms require specialized knowledge, hiring a social media manager is a great investment. If you’re not sure what type of manager you need, check out Freelancer’s listings and find the right one for your needs.
A social media manager’s primary responsibility is to share content that generates leads and engages potential customers. Social media channels are especially effective lead nurturing tools, because prospects consume content in multiple media. Because prospects use multiple channels to consume information, social media managers need to be familiar with the sales and marketing funnel, and what type of content works best at each stage of the funnel. For example, a social media manager must have experience working with influencers and creating promotional materials. They should also be able to create effective social ads and analyze organic traffic. Having a detailed engagement strategy is important, as well.
A social media manager must keep up with the ever-changing world of social media and industry trends. It’s not enough to monitor competitors, but they need to stay up-to-date on the latest trends and tools. A great social media manager will have the ability to set up Google Alerts for popular topics and use tools to track trending content. A Twitter Trends sidebar or the ‘Discover’ tab on TikTok are excellent tools for social media research.